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From the Coaching By The Book Archive: The Charisma Myth
What does it mean to have charisma? In her book “The Charisma Myth,” Olivia Fox Cabane discusses the concept of charisma and whether it is a quality exclusive to some or if it’s a skill attainable by anyone who is willing to work at it. This is the first of several re-released “Coaching by the Book” summaries - invest just 12 minutes of your time to get the best of the book!
How do companies like Amazon and Uber get the lion’s share of their respective markets? What are the secrets to their dominance? Play Bigger explores the concepts of not just positioning, but scaling in such a way to crowd out competition.